Bring Your Message to a Whole New Audience
How beneficial would it be if you didn’t have to ASK for someone’s email address – if they just came right out and gave it to you? Or what if you could automatically get them to post a message to their social channel about your brand, just in exchange for free WiFi access? These benefits are available for the taking and they’re a whole lot easier to manage than you might think.
This, in essence, is what WiFi hotspot marketing from Zero-In is all about. Not only do we want to make sure that your message gets in front of the right people in exactly the right way, but we also want you to be able to leverage the information you receive as a result in a way that strengthens and empowers your own personal efforts moving forward.
By as soon as the end of 2017, there will be more than 9 billion WiFi-enabled devices in use by people all over the world. More than three billion are expected to be shipped out to consumers this year alone. Additionally, it is expected that the total number of public WiFi hotspots available to consumers will grow exponentially over the next few years. In 2015, there were 64.2 million of these hotspots available all over the globe. By as soon as 2020, that number will rise to an incredible 432.5 million.
But the thing that people are only just now starting to realize is that every single one of these hotspots represents a potentially invaluable marketing opportunity just waiting to be taken advantage of by someone who knows what they’re doing. People value free WiFi so much that they’re not only more willing to do businesses with brands that provide this service, but they’re also willing to exchange certain personal information for free online access – information that you can then use to strengthen and focus your marketing campaigns moving forward.
Free WiFi Marketing Your Way, Every Way
At Zero-In, we’re incredibly proud of the opportunity to offer a true white label WiFi marketing solution to businesses and brands just like yours. In addition to providing custom branded captive portal pages, we also offer post-connect pages that can be effortlessly adjusted to offer information about your products and services, certain promotions that you want people to be aware of, events that are coming up on the calendar and so much more.
When logging onto your business’ WiFi network, visitors can be prompted to sign in using a number of different methods – their email address, their phone number, information about their social media accounts on services like Facebook, Twitter, Instagram and so much more. The beauty of this is that you can then capture that information, giving you another way to contact people both now and in the future.
During this time, visitors can be presented with literally anything – from a notification about a current promotion, a survey that you can use to collect even more valuable data, or other messaging – all BEFORE they log onto your network. The importance of this data cannot be overstated enough, as it can all be used to improve your marketing operations and laser focus your remarketing efforts on specific products or services in the future.
Likewise, part of the strength of the Zero-In WiFi marketing solution comes by way of the powerful marketing analytics tool that you gain access to at the same time. This is an efficient way to monitor and track nearly everything about who is accessing your network. You can see what devices people are using to log on, how many unique and repeat visitors you’re getting, the average amount of time someone stays with your business and so much more – all of which you can feed back into your campaigns to make them more effective and to send your return on investment even higher.