Entice Restaurant-Goers with Digital Menu Boards
We’ve all had that experience where we walk up to order food at a restaurant and can’t seem to decide what we would like to eat. And while you might prefer to blame these experiences on indecisiveness, there’s actually quite a bit that a restaurant can do to speed up the decision-making process.
Think about personal experiences—when browsing a menu, you have to read through countless options and imagine what the product actually looks like, which menu items are on special, and which will resonate most with your taste buds. Do you get the double heat burger? Or is one patty (hold the heat) enough to tantalize your taste buds? You get so distracted from reading endless amounts of plain text that you might not even know what you’re in the mood for at this point.
Now, think about all of the “unknown” questions that are answered when you add elements such as colors, pictures, and vibrancy to your menu.
Turn a basic paper menu into a dynamic digital board that easily updates daily menu items. Display menu options visually and in color. A fresh menu board translates to fresh food in the minds of your customers: Zero-In Digital Menu Boards
How can a restaurant benefit from digital menu boards?
A digital menu board is an eye-catching content engine that can help restaurateurs to showcase constantly-changing items such as pricing, nutritional values, daily specials, and much more, all in a clear and appealing fashion. Studies show that visual images and detail accelerate sales, and digital menu boards provide your food establishment with stunning text and images.
Maintaining a typical wall-based menu can be daunting. With constantly changing prices, restaurants can be left to eat the cost of increasing items because of the difficulty related to modifying a manual, wall- or paper-based menu. But digital signage enables management to change the price of items on the fly, all from an easy-to-use content management system. In addition, managers can also display high-resolution images and even video to further help and entice customers when ordering.
Digital menu boards really shine if you have multiple locations
Restaurant owners with multiple locations may have varying prices at each restaurant, which can be difficult to manage. Thanks to digital signage, managers can control each location individually from anywhere, as long as a high speed internet connection is available. Simply login to the Zero-In web-based management system and make quick menu item and pricing changes as needed. Should you be looking for an even more automated solution, Zero-In offers full integration with a point-of-sale (POS) system that allows for customer queuing and even real-time, automated updates.
Boost your profits with digital signage
With a dated, flat menu board, it can be difficult to attract customers to purchase your most profitable menu items. Thanks to digital signage, you can highlight items which are both popular and lucrative. This way, your restaurant will be more successful while also building a more satisfied customer base.
The massive boost in smartphone usage means that our society is more visual than ever. And if you’re looking for a way to grab the attention of your patrons, a digital menu board may be just the tool to boost the success of your restaurant.
Take your menu board to the next level with Zero-In
If your current menu board is outdated and ready for an update, now’s the time to partner with Zero-In to install digital menu boards in your restaurant. Not only will your patrons appreciate the upgraded menu technology, but your entire brand will get a boost thanks to much more visually-appealing menus. In addition, your employees will thank you for giving them the ability to fully control their menu information, by location, from any computer.