TV Your Way, Every Day: Ad Free TV

Why you should use syndicated video content

How do you make customers happy? It might sound like a simple question – one that you may be quick to answer with “quality products and top-notch service” – but it’s not always that easy. Competition in every type of industry is as fierce as it’s ever been, and this means that businesses have to go above and beyond with their offerings to keep customers coming back.

Customer loyalty, however, can be difficult to maintain; just because you have the same people coming in on a regular basis doesn’t mean they’ll always come in. This is why you would be wise to keep innovating and bringing in new things, such as syndicated video content.

What is syndicated content?

Content is considered syndicated when it is able to be taken from other sources and used by a third party. If you’ve walked through an airport and saw (or heard) CNN on a loop, that is an example of syndicated content.

How can your bank use syndicated video content?

Nowadays, people are used to getting information as soon as they need it, which means your goal should be to give it to them before they even know they need it. This is where syndicated video content comes in. TVs in your location can feature financial or business channels. Whether customers are standing in line or waiting to talk to someone, you can keep them informed on what’s going on for the duration of their visit. Plus, there are never any commercials that will cause them to lose interest.

The video content you use doesn’t have to just be related to economics, however. If you know that your customers like to stay up-to-date on U.S. or world news or sports, you can also feature that type of content. You can also display branded information or info that is relevant to their visit, such as the latest interest rates on your financial products. The key is giving your customers valuable information in easily-consumed nuggets.

Quality content that you don’t have to create

Another benefit of using syndicated video content is that you don’t have to create it. While it’s certainly worthwhile to have your own original content, that can take a lot of time. Syndicated content is already out there and continually being updated. All you have to do is pipe it in, and you are good to go. If you are looking for a way to be different and stand out from the competition, think about utilizing syndicated video content.