How Transparent LCD Screens are Transforming Digital Displays

Now You See Through It: How transparent LCD screens are transforming the digital display industry

Digital signage is not new, but there is a new trend that is taking the technology to new heights. Transparent LCD screens give a futuristic twist to visual communications, displaying information on a clear background so that everything behind it stays visible.

They’re often used on cooler doors in grocery stores or on product cases for electronic devices, but they are now beginning to show up in a wide range of industries, from jewelry and clothes boutiques to museums and trade shows. It offers a less-intrusive way to inform customers about your products than standard screens.

So, let’s talk about exactly how the technology works, and more importantly, how these screens can be used to improve your marketing efforts and enhance the customer experience – no matter what industry you’re in.

What is LCD technology and how is it applied to transparent screens?

LCD stands for “liquid crystal display” and the technology uses millions of small pixels to create extremely sharp images. In order for LCD technology to work, there must be a light source, however. Televisions and laptops are backlit from the inside. This illuminates the pixels, allowing you to see the images.

However, the standard screen is thick enough that you can’t see through it. In order for a transparent LCD screen to work, there must be a light source. For displays in a grocery store, the light actually comes from backlighting inside the case.

Where are transparent LCD screens used?

There are almost no restrictions on where and how transparent LCD screens can be used. As long as there is a light source, the technology can used anywhere to create dynamic, vibrant advertisements. Many merchandisers and trade shows are now creating digital display cases, which feature a front panel with translucent LCD screens.

Backlighting inside the cases allows the images to be displayed. These cases can display anything from still images to motion graphics and videos. It’s also possible to create free standing or hanging displays without any type of case. All that’s required is some source of backlighting.

Grocery and convenience stores

Turn refrigerated or frozen display cases into “cool” marketing tools. Transparent LCD screens can display product information, prices, and nutrition information. You can even give recipe recommendations or show cooking demonstration videos using the featured products. Smaller convenience or liquor stores can use the screens on alcohol and other adult-beverage cases.


Restaurants can incorporate transparent LCD screens at self-service counters to provide information and prices about menu items. The screens can also be placed on the windows to advertise to everyone walking past, which is a very innovate and eye-catching way to promote specials or deals that week.


In many museums, items are placed behind protective glass. Why not use that glass to provide an engaging way to tell visitors more about the items? People can study and learn about museum collections, without having to touch anything. You can talk about the history and significance of the items, where they were found, how the items were used, and more. It’s a cool way to make museums come to life and increase interest.

Other types of display applications:


  • Electronic cases for devices such as smartphones, tablets, and laptops
  • Cosmetics
  • Jewelry
  • Athletic shoes
  • Collectibles and trophies
  • Mall displays
  • Sidewalk advertising
  • Display glass on a retail location


Transparent LCD screens offer an innovative, eye-catching way to advertise, provide information, and engage customers. Zero-In can help you design and implement a digital communication strategy for your business. Contact us today to get started.