How to Engage Audiences with Digital Signage

In this day and age, people’s attention spans are shorter than ever before. With all of the digital devices being brandished everywhere you look, it’s getting more and more difficult to get by without incorporating them. So as the saying goes, if you can’t beat them, join them.

Millennials are poised to make up a whopping 75% of the workforce by the year 2025, so reaching them through the ways they’re most familiar with and most responsive to is an absolute must. The times have already changed, so it’s best not to go against the current.

Companies that haven’t already adopted digital signs as tools to broaden both internal and external coms are lagging behind. The digital revolution started long ago, so in case you still need some justification as to why digital signs are far superior to traditional signs, here are some ways that digital signage can better engage audiences of all kinds.

Make Your Digital Signage Content Eye-Catching

First of all, video, graphics, and other content that’s in motion on your screen will attract attention far more than a static image. As humans, our eyes instinctively shift around our plane of vision almost independent of our will in order to scan and interpret our environment.

While scanning for moving threats such as predators might not serve much of a purpose for this instinct anymore, the reactions are still present in full-form. For this reason, visually stimulating content provides the opportunity to grab the attention of passersby, and if your content is good enough, keep it long enough to deliver your complete message.

Use Targeted Content

Using random content that isn’t geared towards any demographic in particular won’t cut it if you expect to connect with your viewers. Identify who your target audience is and curtail your content based on their interests and what they’re more likely to respond to.

If you don’t know exactly what sorts of things they’re into, ask them! Doing surveys will provide you with the general interests of your target audience, so be sure to periodically run some fun and friendly surveys. These can be in the form of interviews, games, or even with tools such as SurveyMonkey.

Bear in mind where your screens are located though. You always want the content you push across your network of screens to be relevant to its surroundings as well. Placement and the type of content you use go hand in hand.

Make Your Content Pop

Not only does your content need to be eye-catching and targeted, but it has to be attractive as well. Interesting, well-made content that is pleasant to look at is certainly going to be more effective than bland, straight-to-the-point content filled with blocks of text and uninspired design. Have your content be aesthetically inclined and make sure your designers put effort into making sure that it’s easy on the eyes.

Video and images should be high quality—4K or at least 1080p depending on the resolution of your screens. Color schemes should also adhere to the 60-30-10 rule—60% of the color scheme should be a base color, with another 30% being a different color, and then 10% being a more vibrant or highly contrasted color for emphases and highlights.

Conclusion

In order to engage your audiences, be they potential customers, visitors to your facility, or employees at your company, the fact that time and effort has been put into your content should be obvious. People won’t pay much attention to content that was thrown together haphazardly. Follow the tips above and you’ll be able to get the most out of your strategically placed digital screens.