Fitness in the Digital Age: Offer Personalized Training for all Your Gym Members

With gym digital signage, there’s a new way to train

People have been working out for thousands of years, but things have certainly changed over time. A long time ago, only a select few trained (think the Spartan games). Now, health and fitness are lifestyle choices adapted and dedicated to by many men and women. Fitness centers are a commonplace and something that majority of people either already take advantage of or want to get into.

One of the hardest things about getting into fitness is starting. If you’ve never worked out before, the intimidating machines and soreness you feel after one workout can be disheartening. That’s where personal trainers come in. They teach gym goers how to safely use the equipment and come up with plans personalized to the customer, depending on their current level of activity.

Gym digital signage: A digital age solution

The problem with personal trainers is that they can be expensive. However, this can all change by adding digital signage boards to your gym. Imagine a customer walking in, being able to press a few buttons on a board, and walking away with a workout plan personalized just for them—you’re probably seeing money signs just thinking about it.

We live in a digital world and it’s time to embrace it. Sure, some people are still going to want a personal trainer to push them to do those last few pushups, but not everyone wants, needs, or can afford that. Some just need to be pointed in the right direction with the will to do it on their own or with their gym partner.

How it works

Picture this: a customer walks into your fitness center and is at a total loss of where to begin. They walk up to a digital signage board and see personalized fitness plans (plans that can be changed daily, hourly, or right on the spot by club management through the Zero-In Cloud-based portal). That sounds like a great place to begin, right?

They decide what they want to work on that day –let’s say legs and abs. After answering a few questions about themselves, they have a plan for the day complete with which equipment they will need to use (along with how to use it), safety instructions, directions on where in the gym they need to go, and step by step directions on what they need to do.

By adding digital signage and offering personalized training instructions for your gym members, you will further your:

  •       Credibility
  •       HR and training availability for your members
  •       Openness to having employees on hand as a resource
  •       Machine availability (due to proper and efficient use)

Do you see how this can transform your gym and the customers that go there to work out? Want to learn more? Click here to learn how Zero-In can help take your fitness center to the next level with personalized training for all your gym members.