How to Make Stand-Out Digital Signage Content that Engages Viewers

Having a digital signage system is great idea for businesses of all kinds. Digital displays are inherently more eye-catching and more effective at delivering information than static signs.

But in order to fully harness the power of digital signage, there are a few things you ought to keep in mind. Below, we’ll tell you a few simple ways that you can make the most our of your business’ digital signage system.

Use Video Content and Moving Graphics

We’ve said it before and we’ll say it again, if a picture is worth a thousand words and video is king, then you should really leverage the attention-grabbing power of video content.

Video content for digital signage can be anything from food being prepared to realtors presenting a 3D rendering to potential clients. Regardless of your industry, you can create a few short sets of marketing videos that deliver your messaging in an attractive and memorable way.

Likewise, custom graphics are an excellent way to catch people’s eye, and brand content in a way that garners brand recognition. There are many fun and interesting ways to use graphics to spice up your content while making it uniquely yours and more recognizable to viewers.

Always Use High-Resolution Content

It isn’t enough to just use video and graphics along with your images and text content. The quality of all of the media you use should be as high as possible. For video, strive for a bare minimum of 1080p, and always opt for 4K when possible.

For images, use only high-quality photos that look crisp and clear. This will make your content much more attractive and professional looking.

Display Customer Success Stories and Testimonials

Now that we’ve highlighted the importance of using richer, more attractive forms of media, it’s time to talk about what you can actually show that people will respond to.

There are many different ways to demonstrate the quality of your products or services, but one of the most effective is through positive reviews and testimonials. Customer success stories go even a step further, allowing you to share the details of a satisfied customer journey from the beginning to where they are now.

Customer success stories might include interviews with customers or quotes, and comments from various staff or managers. This short video can highlight the main benefits of choosing your products from the perspective of a happy customer—something that can add major clout if done right.

Keep Content Fresh by Rotating Playlists

It’s a good idea to update your content every now and then. That’s not to say that it’s a bad thing if potential customers see the same content twice, or even multiple times. But content can sometimes lose its luster after being seen enough times. You risk viewers glazing over your signs if it isn’t fresh, missing out on the opportunity to deliver your messaging.

You should have several playlists all set and ready to deploy so that you can change them out. We recommend doing so at regular intervals, and creating entirely new playlists every once in a while to keep things fresh.

Add in Social Media Widgets

Incorporating social media into your digital signage can be very helpful. After all, the more followers and engagement you have on social media, the more brand awareness you’ll have.

You can easily add social media widgets to your displays from your digital signage software’s CMS (content management system).

If you heed all the advice above, your digital signage system should be much more effective. And in turn, you could see a major jump in first-time and repeat customers.