How to Make QSR Digital Signage Beginner-Friendly
The world of Quick Service Restaurants (QSRs) is fast-paced and often chaotic. Fortunately, digital signage can bring order to the chaos by streamlining operations and enhancing the customer experience.
But that’s only if your QSR digital signage is beginner-friendly. If it’s not, it’ll just add to the mayhem inside your restaurant.
It’s a must to ensure that your QSR digital menus and other displays are—above all—easy to use for both customers and staff. This will guarantee that you get the most out of your establishment’s digital signage.
With that said, here are all the steps you should take to make your QSR digital signage beginner-friendly.
1. Intuitive Design
The first step in making your digital signage beginner-friendly is having an intuitive design. This means creating a user interface that is straightforward and easy to navigate.
Clear, legible fonts and high-contrast colors will help with that. On top of that, information needs to flow and be presented logically. Make sure to group related items together and use easy-to-understand icons or images where possible.
For example, finding a drink on your digital menu board should be as easy as clicking on a drink-related icon and selecting the beverage of choice—nothing more.
2. Clear Instructions
Your digital signage should also provide clear instructions on how to use it.
Self-service kiosks, for example, should include simple, step-by-step guides that walk customers through the ordering process. These tips and instructions can be printed next to the interactive menu board or you could use simple animated tutorials that guide users.
Even a brief welcome message with a “Touch to Start” prompt can make a big difference in helping beginners feel more confident in using the system.
3. Responsive and Fast
Nowadays, there is nothing worse than interacting with technology that is slow or unresponsive. That’s why you should ensure your QSR digital signage is fast and responsive. If it’s not, customers will get frustrated and could opt to leave your restaurant; or for employee-facing signage, staff will get bogged down and waste bandwidth.
As a rule, always update software to fix bugs and improve performance, and invest in high-quality digital signage hardware that can handle high traffic without lagging.
4. Accessibility Features
Your restaurant digital signage needs to be accessible to everyone, including those with disabilities.
For this reason, it’s important to incorporate features like voice commands, text-to-speech options, and adjustable text sizes. Your screens should also be mounted at heights accessible to individuals in wheelchairs.
Multilingual support is also becoming ever more beneficial in a world of increased diversity. An accessible design ensures all your customers can easily use your digital signage.
5. Engaging and Informative Content
At the end of the day, your digital signage will only be as useful as the content that runs on it.
That means you must make sure that content is engaging, relevant, and informative. Examples of great restaurant digital signage content include highlighting in-store promotions, showcasing hot new menu items, and displaying any customer loyalty programs.
Modern digital signage displays are the perfect way to show off enticing images or videos of your restaurant’s delicious food. And always make sure that information is up-to-date and rotates frequently.
6. Staff Training and Support
Installing and maintaining restaurant digital signage isn’t always a piece of cake, at least at first.
Training your staff on how to use digital signage and troubleshoot it is essential. This will enable them to assist customers who may need help and fix it if something goes haywire.
Having a knowledgeable team that can provide quick support ensures that everything will run super smoothly in your high-traffic restaurant.
No matter how you slice it, ensuring that your QSR digital signage is user-friendly is vital to your restaurant’s success.
If it’s not up to par, customers might feel frustrated to the point of never wanting to use your signage again—or worse, never wanting to return. If you your digital signage excels, on the other hand, they’ll be in and out of your restaurant with smiles on their faces.