How Does Retail Digital Signage Drive Traffic & Increase Sales?
When it comes to retail signage, going digital enables you to do so much more with far few resources. It’s a massive upgrade over boring static signage, and will even pay for itself in a short amount of time when you factor in its efficiency.
Here are a few of the ways that digital signage drives traffic at retail locations and increases sales.
Streamlined Signage Content
One of the greatest things about digital signage is that you can create your own beautiful high-definition content using templates and send it directly to your screens in an instant.
Free content creation tools like Canva offer valuable shortcuts that not only save you time but provide you with you purpose-built retail signage templates that should be a big improvement over the content you currently use.
Through your digital signage CMS (content management system), you can make sweeping updates on the fly from any device with a web browser. You can even craft content directly through your CMS and send it to whichever screens you choose.
And if you want to use a hands-off strategy, you can schedule content as far ahead as you want, right down to the minute.
Save on Resources and Operating Costs
Not only are poster boards and other printed signage wasteful in an age when going green is a must, they’re inefficient. They require far more bandwidth to manage, and they use outdated methods that have become obsolete in the today’s fast-paced digital world.
The bottom line is, poster boards might have a lower cost of entry, but between the planning, collaborating, printing, and frequent manual changing of signs, digital signage will easily pay for itself and then some.
Grab People’s Attention with Video Content
One of the biggest advantages of digital signage is the fact you can use video content and moving graphics with it. This will capture people’s attention more effectively, plus you’ll be able to deliver more information at a glance once they’re looking at your displays.
Video content delivers much more information at a time than static images can. Customers will be able to get a much better sense about the characteristics of your products, like the quality of materials they’re made from, their style, and more.
Even in situations where static signage is sufficient, digital signage allows one sign to do the job of many. Where you needed numerous signs to deliver various information and updates, one digital sign can rotate content in and out and replace them all.
Use Digital Signage to Upsell and Cross-Sell
Especially at the point of sale, digital signage is a powerful tool for offering last-second deals and upselling or cross-selling products. For example, customers who spend a certain amount more will qualify for a discount.
Promotional screens can let customers know about limited-time offers with engaging content that will deliver the message far more effectively than a simple poster.
How to Check the ROI on Your Digital Signage
Once you have a digital signage system set up, the simplest way to see how much your digital signs are increasing sales is to have two stores with virtually identical offerings and use digital signage in one while holding off using digital signage in the other. That way you can collect some cold hard data that will demonstrate the impact that the presence of digital screens has on sales.
You’ll quickly discover that digital signage is a more effective tool for communicating with customers, keeping them engaged, and in turn, raising your bottom line.