Grazing the Grocery Store: Promote Specials and Sales with Supermarket Digital Displays

If you’re running a grocery store, your customers are likely interested in  new sales, special products, tasty samples, and community events—after all, who doesn’t get excited about food (and great deals)? But unfortunately, many of your customers won’t hear about these deals, eats, or events until it’s too late.

To really engage your customers while they’re in your store, you’ll need a whole new way of getting their attention and informing them on all the great products you have to offer. One of the best and most effective ways to do that is through grocery digital signage. Keep reading to learn more about how to best incorporate these next-generation displays into your supermarket, and how they can help skyrocket your sales and customer engagement efforts.

Update prices, deals, and specials in real time with digital display boards

Traditional display boards tend to be a real pain when specials are constantly changing throughout your store. Who wants to be the guy continually swapping out felt letters on the generic bulletin board? Not us!

At best, this means a daily headache for you and your staff; and at worst, a mistake in your display or poster could result in tons of customers upset over being advertised a sale or product that’s already expired or no longer available. Plus, constantly changing boards or posters can result in lots of wasted time and paper—which damages the environment and diverts your valuable employees from more important tasks.

Instead of pushing through the hindrance, consider replacing traditional posters with digital display boards. With these new options, cloud-based software allows you to update customers in real time from anywhere in the world! All it takes is a click—and you can change any price, sale, deal, or date, with no hassle, waste, ladders, and best of all, no angry customers!

Your shoppers will thank you for the simplicity

While digital signage can improve the customer experience in pretty much every part of a grocery store, it’s in a store’s specialized areas where these eye-catching signs really shine and add convenience to your customer’s experiences. From store cafes to bakeries and delis, digital display boards highlight the specialized products that you really want to make shine. Think about the possibilities:

• Digital menu boards at your deli station bring various options to life, and allow for you to highlight specials according to product type and brand
• Grocery shelf displays bring attention to certain products and sales that are currently available
• Point-of-sale technology engages customers and keeps them coming back for more
• Video walls in public spaces that are visible from anywhere in the store

Whether it’s the 4th of July or Christmas, grocery store bakeries often feature rows and rows of seasonal products. And while it can often be difficult for customers to see some of the latest and greatest additions in a crowded display case, a specialized menu, slideshow, or full video wall won’t only help keep your customers in the loop, it will entice them to try your newest products, potentially increasing sales and customer satisfaction.

Delis and store cafes face a similar situation; tons of products to market, but such limited space. Supermarket digital signage display can help guide your customers to the products they most want and need.

Consider this: in most of these specialized areas, customers will be waiting in line anyway, and if you provide dynamic digital signs (and maybe some videos as well), there’s a good chance you can get them to look away from their smartphones just long enough to take in some of your most tantalizing products.

Go big or go home with video walls

If your store is hosting a special event, running a contest over social media, or having a storewide sale, a video wall could be the best place to promote it. With content designed specifically for your store, including promotional information, social media feeds, and more, video walls are one of the most visible (and most exciting) ways to communicate with your customers.

No matter how you integrate digital displays into your grocery store, they’re sure to get your customers more engaged and excited about the great products and deals you have to offer.