Fitness Digital Signage: How Visuals Can Promote Your Brand
Color, energy, and a positive call to action all combine to impact a viewer. And if your business is fitness, digital signage means there’s a way to make this effect work for your brand in a way that’s many times more powerful than static images. Modern digital signage solutions leverage the perfect blend of psychology and technology.
Understanding the psychology of color
Color is one of the most powerful triggers for human beings, and the right scheme can create an attractive environment for hard workouts or gentle exercise. From the soothing mental and spiritual effects of green to the energy-inducing power of red, there’s a vivid pallet that works to promote specific reactions. Designers use this “psychology of color” to set moods, create settings, and define brands.
The statistics
There’s a wealth of visual effects perfect for the fitness industry. This research by Xerox demonstrates the dramatically positive viewer response to color. If we merely hear something, there’s only a 10% chance we’re going to recall it a day later. If we see it in color, this increases to 39%. Attention spans increase by 82%, information can be located 70% faster, and colorful visuals increase both motivation and participation by 80%. They raise a brand’s recognition by 80%, too.
Using the technology of signs
Digital signage allows complete control over the color scheme of your communication, giving you the ability to promote any mood you please, from serenity to motivation. Combining color and motion animation in your digital signs also plays a powerful part in relaying important information. If you’re running any membership deals, for example, you can highlight them in eye-catching ways. An important notice about a change in class schedules is quickly and powerfully communicated with digital. Gyms can also powerfully and efficiently convey fluid information about events, practice schedules, instructor information, and more.
Digital signs are as flexible as your patrons – and capable of being edited and updated in real time across multiple screens thanks to the Cloud. The entire digital signage experience is operated from a single, central hub; make the changes there and watch them stream live.
Digitally versatile
Modern gym digital signage is versatile and can be displayed at numerous key points. Fitness centers can employ a large digital event board above a reception desk or near the entrance. Making iPads available is a great way to allow both current and potential members to browse club details and access their accounts.
If you operate a large fitness location, then wayfaring digital map screens help visitors find their way to any part of the club, or any machine, with ease. Exercise spaces can be fitted with multiple screens streaming motivational and interactive content (great to place around treadmills and other cardio spots). Digital personal trainers can design customized workout programs. And if you offer disciplines like Yoga or Pilates, simply display natural scenes and sounds on digital wallpaper – with the right colors – to create a soothing space.
At Zero-In, we pride ourselves on offering customized fitness center signage and multimedia content solutions that can improve member engagement while clearly defining a powerful brand.