Digital Signage Drive Thru Tech for QSRs
As a QSR, you need to be on the cutting edge of technology. Efficiency is paramount to your success, so having the latest digital signage technology and features is well worth it.
That way, you’ll be able to deliver an optimized, cutting-edge experience for your customers.
Digital Signage is Already Being Used in QSRs
Especially over the past couple of years, drive-thru service has been an important part of people’s lives. It’s been a time where getting your food and being on your way is an essential part of people’s daily routines.
Digital signage technology has come a long way from the days of back-lit poster boards. There are still some QSRs out there standing pat with the signage of yesteryear, but today’s digital signage solutions at drive thrus are vibrant, dynamic, and much more compelling. So much so that it’s a mistake not to upgrade.
The use of videos and graphics in QSRs’ menu boards make menu items ‘pop’. Things like order confirmation screens and remote content management have really changed the game.
So adopting a modern solution now is an essential move in the right direction. Here are some of the best features of modern-day digital signage.
Personalized Experiences
AI provides a new opportunity to identify customers on their way in and automatically curtail the signage they see to fit their tastes.
Using their order history, they’ll see suggestions for the items they’ve ordered before, new items that match their preferences, and even personalized greetings with their name.
Identifying them can be accomplished using cameras to scan license plates, mobile app geolocation, or facial recognition.
Dual Drive Thrus & Express Lanes
To keep up with demand, some QSRs are adopting dual lane systems. Each lane can be full service, or one can be an express lane for small orders such as a latte to go.
This system cuts down wait times even more, especially when coupled with the latest drive thru signage technology.
Custom Branding for Drive Thrus
Your drive thru should match the branding of your QSR as closely as it can. That way, the look and feel or your drive thru will mirror the in-store experience and support your branding as much as possible.
This is an important step in creating a more immersive experience. Even though your customers are only passing through, it’s best to make them feel like they’re still getting the restaurant experience.
Employee Notification Systems
Employee notification systems alert employees when a car is approaching. That way, staff can get more done in between customers and don’t have to wait by the window.
This system frees up bandwidth and allows for more efficient work flows. This technology can come included with your digital signage ordering system. With this and other integrations with your digital signage software, you can have one software automating your drive thru service and adding valuable new features along with your new and improved drive thru digital signage.
Zero-In Offers Custom Engineering
Zero-In can custom engineer these notification systems and other aspects of your digital signage system to include the functionality you need. We can make the client vision a reality and create new apps or add in the features you need from scratch.
Not only that, but we can offer a complete drive thru solution that includes raw materials, finishes, colors, tech integration, fabrication, installation, and support.
Get in touch with us for a complete drive thru solution that incorporates the latest and best technologies for your QSR’s drive thru. Then, your customers will get faster and better experiences, which will increase your bottom line.