5 Ways Digital Signage is Helping Malls Flourish Again
Shopping malls have fallen on hard times thanks to the widespread prevalence of online shopping and changing consumer behaviors.
Rather than close their doors for good, malls have continuously found new and unique ways to supplement the shopping experience. One of these has been the adoption of shopping mall digital signage.
Digital displays offer malls creative ways to influence shoppers and provide a modern environment. Here are five specific ways malls are leveraging digital signage to become relevant again.
1. Boosting the Shopping Experience
Most shopping malls are overwhelming to navigate. That’s where digital signage wayfinding comes in handy.
Gone are the days of static maps and paper directories. Modern malls and shopping centers are installing interactive digital directories and wayfinding maps that allow shoppers to easily search and find their favorite stores and dining options on a touchscreen display.
The screens can also highlight key areas of your mall such as restrooms, exits, and elevators. And if necessary, they can be used to display notices, like information or instructions in an emergency.
2. Showcasing Sales and Promotions
Digital signage allows malls to quickly and efficiently update promotions, sales, and special offers. Retail stores can use the mall’s screens to advertise limited-time discounts and new product arrivals in real time, encouraging purchases and increasing foot traffic.
Malls can also use their network of digital displays to advertise mall-wide events during holidays such as Christmas and Halloween, increasing holiday sales. Other events such as fashion shows, live music, and movie releases can also be promoted via your mall’s digital signs.
3. Entertaining Shoppers
To make shopping more enjoyable, malls are running more and more content on their screens that is meant to entertain visitors. This could include things like cool animations, live social media feeds, and unique motion graphics. These make walking around your mall for extended periods of time more interesting for shoppers.
During festive times, digital displays can have themed content that adds to the spirit of the season and makes for a more pleasant mall experience.
4. Art Installations
A growing trend for digital signage in malls and shopping centers is as art installations. Screens can be placed in unique formations or as giant video walls that are then used to showcase artistic works such as digital paintings, modern art, or surreal visuals.
These artistic digital signage installations can make trips to your mall much more interesting for shoppers. They can also be used to create different ambiances like soothing visuals and calming music in relaxation areas or vibrant and energetic content in food courts or entertainment zones.
5. Modernizing the Mall Experience
Nowadays, it’s imperative that malls really step up their game and not spare any expense when it comes to attracting visitors. Technology like AR shopping that shows users what they look like wearing an outfit without even needing to leave their homes already exists, and it’s only going to become more an more prevalent as the years go on.
That’s why having digital signage is such an advantage for malls. It can be used in so many different ways to engage with shoppers as they peruse, from the time they enter the building to the time they leave. And since it can be managed remotely through an intuitive CMS (content management system), it’s easy enough for just about anyone to manage.
When used correctly, digital signage can really supplement the shopping experience and keep shoppings coming back again and again to enjoy your mall’s environment.