5 Reasons Bank Branches Are Switching to Digital Signage

In recent years, more and more banks have adopted digital signage to help them boost their operations and improve the overall customer experience.

In fact, if you visit a physical bank branch, you’re likely to see at least a few digital signage displays in action. That’s because banking digital signage is much more impactful than traditional signage.

But what specifically is driving the digital signage trend in bank branches? Below, we’ve ranked the top five reasons:

1. Digital Signage Provides a Better Banking

Experience

First and foremost, digital signage in bank branches drastically improves customer experiences.

Imagine walking into a bank branch and instantly seeing wait times and all the services offered on beautiful high-definition screens. This makes their visit to your bank more convenient from the moment they walk in.

So, instead of letting your customers face uncertainty when they enter your bank, give them the information they need on eye-catching screens.

2. Updating Digital Signage Content is Easy

Unlike traditional signage, which is notoriously costly and time-consuming to update, digital signage makes things much more efficient. Launching new content or refining existing content can be done with a few clicks from your digital signage CMS (content management system).

This makes it much easier for banks to promote things like new financial products, account options, credit lines, and more.

In short, you get a much more efficient and flexible approach to crafting and updating content for your customers.

3. Effective Communication of Useful Banking Information

On the same note, digital signage can also provide useful or entertaining content to customers waiting to be served. This makes longer than usual wait times much more bearable.

You can display valuable information such as financial news and advice, stock market updates, branch opening and closing times, bank holidays, bank account FAQs, and much more.

You can also stream interesting or educational video content to distract them until they are ready to be seen by your employees.

4. Digital Signage in Banks is a Brand-Booster

Brand consistency and brand awareness are two extremely important aspects for any business—banks included.

With digital signage, your bank can showcase branded content that reinforces and builds on your existing brand identity. For a community bank, this could mean focusing on content that shows how your bank gives back to the community. A commercial bank, on the other hand, could display content that shows its conveniences and benefits for its clients.

Whatever the case, ensure that your bank’s digital signage content complements your brand’s goals and audience expectations.

5. Digital Signage Streamlines Bank Branch Operations

Communicating necessary information to customers right when they walk into your bank is a huge plus for both customers and your bank’s operations.

That’s because if you don’t, your staff will waste valuable bandwidth repeatedly answering basic questions that could have easily been answered by a glance at one of your bank’s screens.

This frees up your staff to focus on more important tasks, which is especially beneficial during a rush when every second counts.

On top of that, bank digital signage can also be used in employee areas. These employee-facing displays can deliver important information to bank staff, such as new workplace policies, changes in bank services offered, employee recognition awards, and answers to common questions.

As you can see, bank branches can benefit tremendously from the thoughtful implementation of a digital signage solution. Their operations will be smoother, their customers will be happier, and they will have a stronger brand image to fall back on.