10 Digital Signage Statistics Every Retailer Should Know
In today's fast-paced retail landscape, standing out from the crowd is crucial for success. Digital signage is easily one of the best ways to do that, and there’s proof.
In this post, we’ve compiled 10 of the best retail digital signage statistics. That way, you can see just how much of a game-changer digital signage can be in retail stores.
1. Increased Sales
Boosting sales is the main goal of every retailer. According to one study, four out of five retailers using in-store digital signage saw an average increase in sales of 33%. Other studies found that showcasing upcoming sales and promotions on your digital displays can also lead to more sales.
2. Improved Customer Experience
Digital signage in retail stores can also vastly improve the overall shopping experience. In fact, a Deloitte study found that customers preferred getting in-store information from interactive digital signage rather than seeking out an employee.
3. Higher Recall Rates
One study found that 47% of consumers could recall specific ads they saw on digital displays within the past month. Digital signage makes much more of an impact on shoppers than traditional signage ever could.
4. Real-time Content
Digital signage also gives retailers the ability to constantly update their content so it’s never stale or outdated. For example, if you want to launch a new product or ad campaign, simply update the content playing on your in-store digital displays. Over 70% of customers appreciate when digital displays change content in real-time.
5. Influence on Purchases
Digital signage advertising can lead consumers to make purchases they might not have made otherwise. In fact, nearly 20% of participants in one study claimed to have made an impulse buy right after seeing a digital ad.
6. Better Brand Recall
Strong brand awareness is key to customer loyalty and fostering repeat customers.A 2010 Nielsen study found that shoppers had a 31% increase in brand awareness after seeing digital signage advertising.
7. Reduced Perceived Wait Time
Nobody likes waiting in line, but digital signage can actually make the wait feel shorter. Studies show that digital signage can reduce perceived wait time by up to 35%, leading to happier customers and improved satisfaction levels.
8. Increased Foot Traffic
Research suggests that retailers can increase foot traffic by 17% by using digital signage screens at the front of their stores. These displays can show off upcoming sales and promotions, new products, and your company’s brand identity to passersby. Potential customers get lured in by enticing content and offers.
9. Interactive Engagement
Interactive digital signage can significantly improve customer engagement. Touchscreen displays, specifically, increase customer engagement by up to 33%, letting customers take the shopping experience into their own hands.
10. Cost-Effectiveness
Finally, not only does digital signage provide all of the retail benefits we mentioned above, but it is also significantly cheaper over time compared to traditional signage. Even though the upfront costs are higher, retailers using digital signage can expect to save up to 30-50% of what they would otherwise spend on printing and labor costs for static signage.
Conclusion
Digital signage isn't just a trend or gimmick. Statistics prove that it is much more effective than traditional signage in the retail space. That’s why digital signage has become the new standard for displaying information.
Digital signage is more engaging, more efficient, and does a better job than conventional signage at communicating marketing content. And as an added bonus, it’s a lot cheaper in the long run.