Spring Cleaning! Refresh Your Digital Content

Spring is in the air here in New York City. It’s safe to say that everyone in the Northeast is happy to wish the winter weather farewell this year, after a brutally cold and snowy season. As you pack away your sweaters and prepare your home and office for warmer weather, don’t forget to freshen up your digital content as well. Many businesses install digital media displays in order to cultivate engagement with their audiences. When the same content is displayed for too long and people see it multiple times while visiting your location, they begin to tune it out. The investment in your screens, installation and content creation is wasted if your audience isn’t paying any attention to your digital displays.  This is why it’s so important to keep your content updated on a regular basis. Luckily, there are many things you can do to keep your content fresh. So dust off your old content and use some of these ideas to freshen it up this spring.

  • Current campaigns and promotions
  • Upcoming events
  • Trivia content packs,with topics like sports, holidays and financial
  • Daily feeds and updates, including news and your social media posts
  • Holiday closure announcements

Make sure you’re connecting with your audience in a fun, interactive and engaging way this spring. Please reach out to your Zero-In Account Manager to get started with refreshing your digital content now.

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