When living in New York City, you’re exposed to digital
signage daily, and multiple times a day at that!
Most seasoned New Yorkers probably don’t notice just how many digital displays
they see each day. For visitors, however’ it can be quite astonishing,
especially if they’re not accustomed to urban areas where
out-of-home digital media is more prevalent.
When thinking about the average day in the life of a New Yorker, you’ll realize just how much
digital signage is ingrained into daily living. First, as soon as
you walk out of the apartment and begin walking down the street, you’re
exposed to various forms of digital advertising. There are
digital displays ateye level, at bus stops or near subway entrances, and high above on the sides
of skyscrapers. This is especially true in the Theatre District on Broadway- known as the “Great White Way”,
due to it being one of the ?rst streets in America to be lit with electricity. Or Times Square, where there are special
regulations and digital signage requirements to ensure that all advertisements add to the character of the area. In fact,
Google has recently launched the largest interactive billboard ever
in the heart of Times Square, about a mile from zeroin headquarters.