Instagram Integration

Does your organization have an Instagram account? You can get even more exposure by adding your Instagram photos to your digital content. By integrating your professional Instagram content onto your digital signage displays, you can get more followers on your account and get more likes on each photo you post. Instagram is owned by social media giant Facebook and currently has around 300 million users, 77.6 million of which are in the United States. 75 million Instagram users post 70 million photos and videos to the social media platform daily. That’s a lot of content! 20% of all internet users are on Instagram and 53% of internet users between the ages of 18 and 29 use Instagram. Not only are Instagram users young and trendy, many are also well educated professionals. 48% of Instagram users are professionals and 46% have higher education degrees.

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UFC Gym was looking for a fun, automated way to keep its content fresh and engaging. The nationwide gym partnered with Zero-In to integrate its Instagram content on the digital signage displays located throughout its clubs. Using hashtags #TrainDifferent and #WeAreUFCGYM in conjunction with an in-gym competition, UFC Gym Fitness Challenge 2015, the gym was able to increase social activity on its Instagram account and draw attention to its digital communication system with user generated content from members, as well as its own curated content.

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