As we celebrate Earth Day, energy efficiency and our carbon footprint is on everyone’s mind. We ask ourselves “What can we do to help the environment, or at least to have a less negative impact on the earth?” One thing we can all do to help is to use less paper products. For businesses, a great way to start is by using digital communication for marketing rather than printed communications. In the United States alone, we use about 69 million tons of paper and paperboard each year.1 A single pine tree produces approximately 805 pounds of paper.2 If you do the math, you’ll see that Americans use nearly 277,725,000 trees annually for paper consumption! In addition to the inconceivable amount of paper that we produce for marketing purposes, oftentimes the ink that is applied to the paper contains toxic chemicals that are harmful to both our environment and our bodies. According to the Printers’ National Environmental Assistance Center, “Printing inks may contain material that makes them hazardous, such as metals used for coloring and solvents used to accelerate drying.”3
Look around your office and retail environment and notice how many bulletins, posters, brochures, folders and other paper products you have around. You can do your part to save the earth and go green by using digital communications instead. Digital signage displays, for example, will reduce the need for many of your paper-based marketing materials including posters, bulletins and other printed announcements. While they do require electricity to operate, it is merely a fraction of the energy that is necessary to produce printed communications. Digital signage is also good for your bottom line, since you will save money on printing and shipping costs for static print messaging. Not only are digital displays good for the environment, but they’re also good for customer perception since people will know that your business is working to reduce its impact on the earth. Other eco-friendly solutions offered by Zero-In include interactive displays, audio messaging/music and mobile marketing. Contact us today and let us help your business go green!