All posts by Mitchell Goss

How to Engage Audiences with Digital Signage

In this day and age, people’s attention spans are shorter than ever before. With all of the digital devices being brandished everywhere you look, it’s getting more and more difficult to get by without incorporating them. So as the saying goes, if you can’t beat them, join them.

Millennials are poised to make up a whopping 75% of the workforce by the year 2025, so reaching them through the ways they’re most familiar with and most responsive to is an absolute must. The times have already changed, so it’s best not to go against the current.

Companies that haven’t already adopted digital signs as tools to broaden both internal and external coms are lagging behind. The digital revolution started long ago, so in case you still need some justification as to why digital signs are far superior to traditional signs, here are some ways that digital signage can better engage audiences of all kinds.

Make Your Digital Signage Content Eye-Catching

First of all, video, graphics, and other content that’s in motion on your screen will attract attention far more than a static image. As humans, our eyes instinctively shift around our plane of vision almost independent of our will in order to scan and interpret our environment.

While scanning for moving threats such as predators might not serve much of a purpose for this instinct anymore, the reactions are still present in full-form. For this reason, visually stimulating content provides the opportunity to grab the attention of passersby, and if your content is good enough, keep it long enough to deliver your complete message.

Use Targeted Content

Using random content that isn’t geared towards any demographic in particular won’t cut it if you expect to connect with your viewers. Identify who your target audience is and curtail your content based on their interests and what they’re more likely to respond to.

If you don’t know exactly what sorts of things they’re into, ask them! Doing surveys will provide you with the general interests of your target audience, so be sure to periodically run some fun and friendly surveys. These can be in the form of interviews, games, or even with tools such as SurveyMonkey.

Bear in mind where your screens are located though. You always want the content you push across your network of screens to be relevant to its surroundings as well. Placement and the type of content you use go hand in hand.

Make Your Content Pop

Not only does your content need to be eye-catching and targeted, but it has to be attractive as well. Interesting, well-made content that is pleasant to look at is certainly going to be more effective than bland, straight-to-the-point content filled with blocks of text and uninspired design. Have your content be aesthetically inclined and make sure your designers put effort into making sure that it’s easy on the eyes.

Video and images should be high quality—4K or at least 1080p depending on the resolution of your screens. Color schemes should also adhere to the 60-30-10 rule—60% of the color scheme should be a base color, with another 30% being a different color, and then 10% being a more vibrant or highly contrasted color for emphases and highlights.

Conclusion

In order to engage your audiences, be they potential customers, visitors to your facility, or employees at your company, the fact that time and effort has been put into your content should be obvious. People won’t pay much attention to content that was thrown together haphazardly. Follow the tips above and you’ll be able to get the most out of your strategically placed digital screens.

Hot New Tech from CES 2020

The Consumer Electronic Show, more commonly known as CES, 2020 saw the unveiling of a whole lot of strange and otherwise unique new technologies, as well as some exciting new upgrades to existing tech. Every year, CES shows us a glimpse of the future. While many of the gadgets displayed are prototypes that may never see the light of day again in their existing form, it’s a really cool event that gives us a state-of-the-industry overview for many different products.

LG’s OLED Wave

LG showcased an impressive mega-screen that was made up of a whopping 200 55” screens spanning a length of 82 feet. The colossal display was made up entirely of their rollable screens, an invention that LG has showcased at previous CES’s.

Being surrounded by vibrant, flexible screens provided CES-goers with a unique experience that might not be so rare in the next few years.

Hyundai S-A1 Air Taxi

Although this isn’t the first air taxi to grace the CES, it’s the first by a major car manufacturer—with juggernaut Uber at their side. The two propose a system by which you get to and from take-off points via small “iconic” pod cars.

However, as Elon Musk has previously pointed out, flying cars would produce a lot of noise and a lot of wind, much like a helicopter. That would be extremely annoying and unpractical, so we’ll take this concept vehicle with a grain of salt for the time being.

Samsung’s New Bezel-less 8K TV

8K technology is still very young, but Samsung has already made an option that is 99% screen on its front surface. The speakers are located on the back of the display, which is impressively thin, especially considering the fact that they were able to squeeze in an improved 8K content processor.

It includes AI machine learning that analyzes video to produce the best possible display for it, as they say, which also works to enhance 1080p and 4K content. With this release, Samsung is setting a new standard for TV screens.

Charmin TP Delivery Bot

Yes, you’re reading this correctly. Charmin unveiled a robot whose only purpose is to deliver you toilet paper. It’s a small, cutesy design that rolls around on two wheels to provide TP on demand. Here’s a video.

10 Second Toothbrush

The Y Brush is a toothbrush that’s in the shape of your teeth. For it to work, you bite down on it and the whole thing vibrates, allowing its many bristles to clean your teeth. Y Brush claims to adequately clean your teeth in just 10 seconds—five for the top row and another five for the bottom. You do have to take it out and flip it over, but that’s still extremely fast.

It’s on sale now for $125. The only problem with this product is that it doesn’t reach the spots at the back of your four end-molars. It’s obviously essential to clean those areas too, so this could be handy as more of a quick-brush option if you’re running late. As long as you don’t become lazy and default to using it every time, it should be a really neat tool to have.

If you want to hear more about the many cool new gadgets from CES, check out their website.

Our Pick for Top 5 Gadgets of 2019

2019 was yet another great year for the tech industry. Here’s a quick roundup of some of our favorite gadgets launched in the last 12 months and why they were great.

Bose Frames

Music giant Bose released their wearable tech this past year which allows you to listen to through the frame of your glasses. It’s the first audio-only AR product of its kind and has a stylish and sleek design that protects your eyes from harmful UVA and UVB rays.

As this product is so new their sound quality isn’t as good as that of the AirPod Pro’s, but it’s still a cool gadget and it’ll be interesting to see how Bose develops the product in the coming years. Who knows, this could be the first in a major trend.

DJI Mavic Mini

Launched just last month, the Mavic Mini was DJI’s latest drone offering. After new legislation was announced in the States and the UK and that all drones over 250g had to be registered with the FAA and CAA respectively, DJI created a tech-heavy new drone that just bypasses this limit.

Weighing in at 249g, it still provides pretty awesome picture quality with 2.7k HD recording capabilities and a 12MP camera. It even has an impressive 18 minute flight time.

The price was what also caught our attention; at just $399, this drone is almost half the price of the Mavic Air and is a solid upgrade from its predecessor, the DJI Spark, which will soon be phased out.

One Plus 7 Pro

As one of the top phones currently on the market, the One Plus 7 Pro

has one of the highest quality cameras ever on a smartphone; 48 megapixels with am aperture of f1.6 and three built in rear cameras.

The lack of external storage might deter some people from purchasing it, especially because of how large the picture files are. But with a standard 256GB of internal storage and 8GB RAM, you likely won’t need any extra space for a while and are sure to have some great speeds even when using large apps.

The One Plus 7 Pro also lacks a notch in the display for the front-facing camera. The camera instead retracts from the edge when you need it. Starting at just $499, it’s a fraction of the price of the iPhone 11.

Apple Airpods Pro

Apple launched their AirPods Pro back in October with a sleeker look and some major improvements on their original model. Not only is the sound quality better, they’ve been designed with a seal around the ear canal which keeps them in place and significantly reduces background noise.

Sure, the AirPods Pro come in at $50 more than the originals, but with the upgrades Apple made it makes the slight price hike worth it. Users seem to think so too anyway, as they’re now completely sold out in some countries until after the holidays.

Samsung Galaxy Smartwatch

Long gone are the days where smartwatches are bulky and look more like a plastic fitness tracker than a day to day watch. The Galaxy Smartwatch is sleek, has customizable straps and has an impressive four day battery life.

Though it doesn’t support WhatsApp and Facebook Messenger, you can still receive texts, control Spotify and initiate calls. In addition to this, its fitness tracker allows you to easily select one of 6 activities and monitors your heartrate throughout.


Thanksgiving Traditions

The start of the holiday season is a time for friends, family, and food. Members of the Zero-In team share their traditions and plans for the Thanksgiving holiday:

Deb & Brittany – “My tradition is gluttony.”

Dan – “Turkey bowling, it starts at 5am and there are mimosas!”

Zach – “A house full of madness.”

Linda – “Lots of cooking.” (Including kahlua glazed carrots and bleu cheese green beans).

Lisa – Preps ravioli with her family for the big day.

Most importantly, the team is split 50/50 on whether they prefer canned vs. homemade cranberry sauce!

What the San Francisco Facial Recognition Ban Could Mean for Digital Signage in 2019

Early in May, the San Francisco Board of Supervisors voted 8-1 to ban the use of facial recognition by city agencies, capturing the attention of digital signage companies everywhere. 

Facial recognition has been used in the past by law enforcement to recognize identity theft suspects but not everybody’s happy with the new AI. Whistleblowers have been calling for regulation for years on the grounds that it’s a slippery slope towards compromised privacy. 

The effects of the San Francisco facial recognition ban are being hotly debated right and you may be wondering—what does that mean for digital signage? Let’s take a look.

What started the San Francisco facial recognition ban?

The San Francisco facial recognition ban was introduced as a proactive effort to stop government agencies, such as the city police and county’s sheriff’s department, from abusing a technology that isn’t yet reliable. 

The problem with facial recognition technology can be broken down into two main factors:

1. Reliability

As of now, AI technology has trouble accurately identifying faces that are female or have darker skin, with error rates as high as 35%. Unsurprisingly, this presents a problem since this kind of error can lead law enforcement to false identification, not to mention further entrenching existing biases within law enforcement.

Women and people of color aren’t the only ones that could be harmed by facial recognition, though. Existing technology also has problems identifying transgender people, especially transgender people of color, putting an already marginalized group at higher risk of misidentification.

2. Privacy

Facial recognition technology has yet to be abused in the US but in China, citizens are exposed to near-constant monitoring. While we’re not looking at a totalitarian takeover just yet, privacy advocates caution against entrenching facial recognition technology before its accuracy has been improved and reliably regulated.

It’s worth noting that prior to the ban, San Francisco law enforcement didn’t use facial recognition technology. Not to mention that despite worries about privacy, facial recognition has been used positively to:

So, while facial recognition technology should be approached cautiously, it can be used for good.

Who does the San Francisco facial recognition ban affect?

At the moment, the ban only affects government agencies within the city such as the city police and county sheriff’s office. Federal agencies and public businesses won’t be affected and government agencies can’t solicit information from places that do use facial recognition technology. 

Private individuals using facial recognition technology can still call in tips to share with local law enforcement, however. Agencies will be required to ask how tips were obtained so that they can keep track of how prevalent facial recognition is, but those tips can still be used.

Outside of San Francisco, the ban has since gone on to inspire a slew of similar facial recognition bans. Somerville, Massachusettes was the next to follow in June and Oakland, California soon after.

What’s the difference between facial detection and facial recognition?

Facial detection and facial recognition are often used interchangeably, but there are some subtle differences:

  • Facial detection refers to computer technology that can detect the presence of a human face within a digital image. This can be used to identify characteristics like a person’s age, gender, or facial expression. This information is then collected anonymously and used to advertise to targeted consumers.
  • Facial recognition, in contrast, can actually identify someone by their face. Now, don’t freak out! While this may sound alarming, facial recognition is already being commonly used among public companies and isn’t inherently bad. If you’ve ever unlocked your phone using your camera, you’ve already been identified by facial recognition technology. 

What does this mean for digital signage?

At the moment, nothing. In fact, despite the ban, many industry experts expect facial recognition to become a staple in the digital world. 

“Written feedback, voice feedback and body language will be the holy trinity to delivering a robust customer experience once facial recognition technology is mastered,” says Brennan Wilkie, Senior Vice President of Customer Experience Strategy at InMoment.

Others recommend a more cautious, but still optimistic view.

“We have to regulate how to use it in the future. Everything can be useful for good things and for bad things,” says Mikhail Ivanov, CEO of NTechLabs.” I think there are lots of cases where facial recognition can be used for good things to make our lives safer and more comfortable.”

Proactive measures need to be taken if digital signage vendors want to avoid strict government regulation, however. As more and more people become aware of facial recognition and the dangers it could bring, it’s important for digital signage vendors to maintain complete transparency. As shown by Facebook’s most recent lawsuit, people don’t take kindly to their personal info being exploited.

Maintaining transparency doesn’t just fall on a single company, however. One bad experience can ruin things for the entire industry. Digital signage vendors need to be willing to call out all counts of misuse of data within the field if they want to maintain consumer trust.

In Conclusion: Key Takeaways

  • San Francisco’s facial recognition ban only applies to government agencies within the city
  • Digital signage vendors are as of now unaffected by the ban
  • Maintaining transparency within the industry is vital to avoiding strict future government regulation

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Touchscreen Technology Trends

Today, consumers expect nothing less than control at their fingertips. Sectors across the business sphere are taking the tech in new directions to differentiate themselves and enhance the customer experience.

The history of the touchscreen is a fascinating one. The modern capacitive versions of the technology can be traced back to the mid-1960’s and its beginnings in radar. It was the advent of Apple’s iPhone in 2007 which brought touchscreen into the mainstream, however, and people have embraced it as their preferred form of data engagement ever since.

A study from the University of British Columbia highlights why consumers enjoy the tactile element of touchscreens. They create an element of fun and influence the making of hedonic purchases. Hedonics are the opposite of utilitarian purchases like tissue paper or cleaning products; they give consumers pleasure and include things like buying new clothes, a burger, or a night at the movies.

The latest touchscreen trends are keeping pace with the tastes of modern consumers. And advances in technology promise more effective and competitive communication for businesses of every size.

The demographics driving touchscreen trends

The preferences of the latest generations of people always dictate the next trends in tech. Millennials have a marked preference for the self-service enabled by touchscreens, with almost half expecting more kiosks in retail stores to speed up the buying process. The majority of millennials bluntly state that they dislike interaction with store staff.

Gen Z, the youngest consumers, have similar preferences and will be the biggest buyers by 2020, accounting for as much as $143 billion in direct spending. Those kinds of numbers mean the marketplace will give their biggest audience what they want, and they’ll do this by trending toward more and more touchscreens across the retail sector.

Trends also usually mirror successful changes made by the biggest companies. For example, McDonald’s realized in 2018 that touchscreens were netting them more purchases than if consumers dealt with employees. They attributed the upturn in sales to extended customer dwell time on the screen, which is a typical result when using digital displays in various settings. This is driving McDonald’s to add digital touch kiosks to 1,000 stores every quarter over the next two years.

Trends in application and technology

Consumer demand for touchscreens will fuel the growth of the digital signage market and drive down prices in the coming years, making larger and more engaging screens a possibility for even the smallest business. New developments will include:

  • Multi-touch technology – Many of the touchscreens currently in use can recognize input from only one touch point at a time. Multi-touch, however, will enable users to activate different parts of a display simultaneously from two or more contact points. Multiple processes by multiple users greatly improves the speed of customer transactions. The tech has been around for over a decade on mobile devices, and it is now set to become common on larger-scale, retail digital displays.

  • From landscape to portrait – You may have noticed that many in-store digital displays are becoming vertically aligned rather than being horizontal/wide aspect. Screens will continue to trend toward an upright presentation to mirror the appearance of a giant mobile device. Consumers are used to browsing and buying vertically on their smart phones, so more digital signs will duplicate that visual/tactile experience on a larger scale.

  • Touch without touch – Standard touchscreens are classed as “capacitive,” which means they require direct contact from a pressure point. This can be detrimental to the screen’s visual appearance and overall performance, so today’s displays are trending toward projected capacitance. Projected capacitance screens offer superior optical clarity and do not require direct touch contact in order to receive information. A user’s finger only needs to be close enough for the display to register it and execute the command.

  • Resistive screens – Projective capacitance is one way of handling the wear and tear caused by thousands of pushing fingers, but there are other ways screens are getting tougher. Resistive touchscreens have greater resistance to water and screen debris, making them perfect for outdoor displays as well as the physical demands of high-traffic indoor areas.

  • Force-sensitive screens – While projected capacitance screens are trending, there is still demand for very large capacitive screens. There is debate as to how much they will impact the market and how big they can get, however. The application of finger force works well on small screens like a phone or tablet, but it doesn’t scale so well to some of the much bigger, thicker screens in public spaces.

    Researchers at the University of California San Diego and the University of Texas at Austin have made impressive advances in force-sensitivity and claim their tech can easily be scaled up to large surface areas with latency of less than one millisecond. Widespread adoption of very large force-sensitive screens would allow users more interactive options such as zooming in on a large Wayfinder map.

Interactive touch is here to stay. The tech is advancing, and it offers endless communication possibilities for businesses. Zero-In makes that connection possible with customizable technology that provides the experience your customer is looking for.

At Zero-In, we’re passionate about creating digital experiences for the real world. Our award-winning agency includes web application specialists, motion graphic designers, computer and audiovisual hardware engineers, and network specialists. You can chat with us live on our site or click the contact form on the bottom right of any page.

Digital Marketing in a Virtual Future

The Impact of Augmented and Virtual Reality on Advertising

Virtual/Augmented reality has vast marketing potential. This imaginary world will create very real experiences, connecting businesses and consumers like never before.

Look around and you’ll see the dawn of a golden age in digital marketing. Data from the Commercial Integrator includes some impressive figures:

  • The digital signage market sat at $21 billion in 2017 and is projected to hit $32 billion by 2023

  • Digital ads will make gains of 18.3 percent in 2019

  • Digital out-of-home (OOH) ads will dominate advertising with a 54 percent audience attention share, outstripping the 31 percent held by television

  • 76 percent of integrators will be utilizing digital marketing this year

Digital is advertising’s present and future. And it’s a role that will only expand and evolve into something completely new as virtual and augmented realities (AR/VR) start  to create incredibly powerful experiences for consumers.

The roots of augmented and virtual advertising

Virtual reality (a wholly digital experience apart from the real world) and augmented reality (the addition of digital elements to a real-world view, as seen in the popular Pokémon Go app) are still in their early phases. There’s no doubt, however, that both will play a key role in boosting the digital signage market by $11 billion in the next four years.

The drive toward VR/AR is powered by the preferences of Millennials and Gen Z. These two demographics are ready to spend $350 billion, making them the largest commercial target group in the world. And virtual and augmented sales materials are already very attractive to these age groups:

“25% of [these] mobile prodigies were looking for product discovery and purchase possibilities from VR, and 23% put AR on their wish list for digital shopping. Furthermore, among those that want AR, millennials led Gen Z by eight percentage points.”

VR/AR has the power to make unprecedented advertising connections, setting the technology apart from common and predominantly passive marketing approaches. Think of it this way: Digital advertising is now dwarfing television. And VR/AR will do for digital what digital is about to do to TV.

Experiential marketing takes center stage

The tag “digital marketing” will likely give way to “experiential marketing” as these two technologies evolve. Even the most eye-catching digital signs on 2-D media won’t be able to compete with the immersion VR/AR will offer. Take the travel sector, for example: Consider these images of big, bold and innovative digital signage from around the world. They’re impactful, but can any of them compete with the kind of transporting VR engagement Marriott has offered customers? Check it out:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/rf1aC6aebq8″ frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

For fashion retailers, augmented reality can let shoppers “wear” an item or apply make-up rather than merely browsing a website. AR-enabled mirrors and digital fitting rooms immerse clothing and cosmetic customers in the products. Almost 70 percent of consumers expect stores to implement augmented reality in some form, 61 percent prefer stores that do, and are 40 percent more likely to make the purchase if AR was part of the consideration process.

Stepping into a pair of Nike’s took on a new dimension last year when stores in China deployed Reactland. This digital experience projects shoppers onto big screens and takes them running through fantastic scenarios while adding elements of gamification. Gamification is an important element, since that’s where VR first connected with most of the public and Millennials prize gaming as an experience.

Why signage has the edge on headsets

VR is attractive to consumers, but the headsets that often make it possible aren’t as well-received. Negative effects from current models like causing eye strain and nausea in some wearers make shoppers less likely to put on a headset if it’s offered to them in a retail environment. This is where digital signage may have the edge in creating an immersive virtual/augmented reality experience. Consumers can be surrounded by digital signs and screens of all sizes and be fully engaged while avoiding the side effects of close-proximity visual stimulation.

Reaching the masses, one at a time

Samsung, General Motors, and Pepsi have all tested the waters of VR/AR digital advertising in the recent past. Investment in the tech and successful marketing efforts from corporate giants like these will only create further demand.

VR/AR in digital displays immerses consumers and brings marketers and their audience closer. In effect, they become part of the campaign. It’s that close connection which businesses have been seeking since advertising began – and the next few years seem poised to finally make it a (virtual) reality.

At Zero-In we’re passionate about creating digital experiences for the real world. Our award-winning agency includes web application specialists, motion graphic designers, computer and audiovisual hardware engineers, and network specialists. You can chat with us live on our site or click the contact form on the bottom right of any page.

When is Wi-Fi 6 Coming? And What are Its Features?

The number’s up for traditional Wi-Fi as the next generation approaches

Wi-Fi was once a service free of typical version numbers; those digits which quickly identify previous tech as irrelevant or redundant. That all changes next year when wireless will adopt its own simplified, number-based name system. The change is intended to foster greater understanding of Wi-Fi for users and the industry alongside major improvements in performance.

Understanding how Wi-Fi gets its classifications

The notion of numbered Wi-Fi may seem like a shake-up but it’s more like coming full circle. When wireless began, it was named in numbers – 802.11. Each successive iteration simply added a lower-case letter after the last digit. How that system played out seems counter-intuitive in retrospect, since the letters weren’t added in alphabetical order.

Fast-forward to today, and Wi-Fi 6 is approaching. It’s another step up in performance with fresh branding from the Wi-Fi Alliance. The organization believes the new numbering will promote clearer public understanding. They should know: it was the Alliance that first helped shape the term “Wi-Fi” to prevent wireless being labeled “IEEE 802.11b Direct Sequence.”

The public will be able to tell at a glance which Wi-Fi their hardware supports instead of confronting technical designations created by engineers, for engineers. Numbering for a new generation is more suitable in many ways, since that “6” may ultimately be the only designation that counts. The very people who created “Wi-Fi” view that name as pure marketing – and the misleading and meaningless kind, at that.

Why we’re “suddenly” on 6 and what it aims to improve

If you’re worried that you missed out on versions one to five, don’t be. You’ve been using them for years under their more laborious numbered names. If you’re curious, the Wi-Fi Alliance hasn’t left the last twenty years of wireless in the past. Each version has been retroactively rebranded as Wi-Fi 1 to 5.

The world won’t get to experience Wi-Fi 6 (destined to be lesser-known as 802.11ax) until 2019. The biggest goal of this new version is tackling overcrowded Wi-Fi channels. A connection might be the fastest in town, but if there’s a host of signals all packed into the same channel it slows things down for everyone. Wi-Fi 6 will offer superior performance when users find their device stuck in one of these “dense” environments.

Other improvements on the horizon are a boost to Wi-Fi capacity. The current capacity maxes out at 1.3Gbps (gigabytes per second) under optimum conditions: an important term to remember when calculating any Wi-Fi’s capability. The Wi-Fi Alliance states that devices carrying Version 6 will benefit from a 1024 quadrature amplitude modulation mode (1024-QAM) which will enable peak gigabit speeds for emerging, bandwidth-intensive use cases. When you consider that the highest QAM in common use today is 256, Version 6 looks impressive.

Outdoor connectivity and range are two more areas which stand to be improved. The Alliance is confident that even businesses with large-scale Wi-Fi deployment won’t have to worry about losing any of the predicted benefits. Things will be overseen by the Wi-Fi CERTIFIED 6 program to ensure the service lives up to its promises.

Wi-Fi 6 comes hot on the heels of major security updates

Version 6 is taking shape at just the right time to capitalize on new standards of Internet safety. Summer 2018 saw the Alliance unveil Wi-Fi CERTIFIED WPA3 – the most significant improvement to wireless security in more than ten years. It makes some welcome changes to current security levels:

  • Private connections get stronger – Weak passwords are an open door for cybercriminals. Bad memory and sheer laziness have crashed many a hard drive, but Wi-Fi 6 will change that. Even if a weak password is chosen, the WPA3 standard should be tough enough to compensate and protect private connections.

  • Screenless connectivity improves – You’re not alone if you’ve had difficulty linking devices without displays to your Wi-Fi. Version 6 intends to make devices – like Amazon’s Echo or your home lighting – link to your wireless with greater ease and without using a laptop or cellphone as a middle-man.

  • Public connections will get more private – Open Wi-Fi networks are all around us at places like coffee shops, airports, and hotels but their security leaves a lot to be desired. Since anyone can connect, whatever we view can be seen by others and intercepted. Version 6 comes with individualized data encryption, automatically layering your viewing with enhanced security.

There’s more to learn on the Wi-Fi Alliance site, where you’ll find detailed whitepapers and a closer look at Wi-Fi then, now, and tomorrow. Today is the perfect time to make Wi-Fi’s evolving capabilities part of your retail strategy. Faster, stronger, and safer wireless means your marketing message can reach more people, more reliably with the right digital displays.

Modern digital signage is fully customizable, instantly responsive and all controlled by you from a central location. We’ve helped some major names across nine industry sectors create the perfect interactive solutions to put them in the public eye. Call us at 888.260.7291 today to learn how we can do it for you.

 

At Zero-In we’re passionate about creating digital experiences for the real world. Our award-winning agency includes web application specialists, motion graphic designers, computer and audiovisual hardware engineers, and network specialists. You can chat with us live on our site or click the contact form on the bottom right of any page.

Zero-In on the Road

September and October were busy and exciting months for Zero-In! Between mid-September and late October ZI team members exhibited at conferences to showcase our digital solutions.
  • September 23 – 25th ABA Marketing Baltimore, Maryland
    • Focusing on trends in bank marketing, VP of Sales Mitch, Senior Account Manager Stephanie, and Sales & Solutions Manager Alex participated in the flagship conference for bank marketing and retail professionals.
  • October 1 – 3 FSTec Orlando, Florida
    • Alex and Mitch were back in the conference hall in early October, this time presenting restaurant technology solutions at the industry’s most comprehensive technology conference. With over 1,400 attendees, this event gives insights into the future of restaurant tech.
  • October 22 – 23 NEFMA Portsmouth, Rhode Island
    • Rounding out a busy month of travel, Stephanie headed to the northeast for the New England Financial Marketing Association fall conference. Focusing on networking within the New England banking sector, NEFMA holds two conferences per year, once in spring and fall.

Check out some images below!

 

AI & the Art World – A Historic Mix

Christie’s, a 252-year-old auction house, sold its first piece of AI art created by a collective called Obvious. The print, expected to auction for between $7,000 – 10,000, sold for a surprising $432,500. Members of Obvious used a machine learning algorithm known as GAN (generative adversarial network), training the network on a dataset of historical portraits, similar to the one it created, to generate the piece.

AI is being used more and more in everyday lives from voice assistants like Alexa and Google Home, to helping scientists predict when the next big earthquake will be. Now, with the creation of AI art, where do you think the future of AI will take us next?